The backbone to scale your business
"We congratulate the participants for achieved their Digital Badges after a 4-month program with six workshops, testing out new skills and methodology on real customer cases between each workshop.“ Trusted advisor with a seat at the customer's table” is the goal for the 15 Product Managers in Banking who now have completed the Product Management Playbook (PMP) program. The Product Managers are the backbone for scaling the business, says Mikael Krohn, Service Portfolio Manager, CIO Office. Product managers across product areas meet and share experiences from real customer and marketing cases, with new skills they have tested out in customer meetings.
Step 1: Analyze the Customer
Analyze - Find and analyze the customers’ pains to understand the effects and consequences for their business, their customers, their employees, etc.
Step 2: Differentiate to Win
Differentiate - Bring the findings from your analysis and use the combined Differentiation Model and the Translation Model to design the unique mix of products, solutions and services helping your customers solve their pains.
Step 3: Conceptualize the ValueProp
Conceptualize - Bring the findings from the Differentiation Model and use the Value Prop Canvas to design a relevant Customer Concept. Use the tools to involve and guide the customer, including call-to-action, as their Trusted Advisor.
Step 4: Commercialize to Grow
Commercialize - Bring your Customer Concept and use the Commercialization Funnel to grow your business together with sales, marketing, and other relevant colleges and partners.
Scale your Business - Prioritize, standardize, and optimize to grow. Align findings and experience from the previous 4 steps with your product roadmap to run a successful scaling project.
“The majority of Tietoevry Banking’s customers want to meet with Product Managers who have professional integrity and the skills to help them solve their business pains.” says Tom-Atle Herland, Managing Partner at ManagementMill who is running the program.
“The course includes knowledge I have heard before, but now put into system. We have made radical changes to the presentations. Easier to present. Spends less time on preparations.” says Tom-Erik Strand-Udnæseth, Product Manager, BaaP.
“We now agree on what we want to achieve in meetings and we get more Call2 actions in the meeting with customers.” says Benedicte Amundsen, Product Manager, Cards